De nieuwe directeur van de Nationale Loterij, Onkenhout laat zien hoeveel kans je maakt op de hoofdprijs in de Staatsloterij.
Het fusiebedrijf tussen de Lotto en de Staatsloterij, de Nederlandse Loterij, krijgt een compleet nieuwe directeur. Deze directeur is noch afkomstig van de Lotto, noch van de Staatsloterij. Niels Onkenhout wordt namelijk de nieuwe directeur van de Nederlandse Loterij. Aan de fusie wordt tot en met begin 2017 verder gewerkt door Frans van Steenis. Van Steenis heeft de respectabele leeftijd van 66 jaar bereikt en gaat volgend jaar met pensioen.
Het verkopen van koekjes of het verkopen van loten, veel moet het niet uitmaken. Zoiets heeft men waarschijnlijk gedacht bij de Staatsloterij en de Lotto. Niels Onkenhout komt namelijk van grootgrutter de Jumbo. Onkenhout werkte daarvoor bij Super de Boer. In 2009 werd Super de Boer overgenomen door Jumbo. Onkenhout bleef aan en deed hier waardevolle ervaring op in een fusiebedrijf. Het kunstje met Super de Boer herhaalde hij nog eens met C1000. Enkele jaren later nam Jumbo namelijk ook C1000 over. Voordat hij aan de slag ging bij Super de Boer, werkte Onkenhout onder andere bij Philips en bij Proctor & Gamble.
Zware klus: fusie en vrijgave van de online kansspelmarkt
Er staat Onkenhout een heel zware klus te wachten. Onkenhout moet namelijk niet alleen de fusie tussen De Lotto en de Staatsloterij in goede banen leiden. Onkenhout moet ook zorgen dat het fusiebedrijf de Nederlandse loterij, de nieuwe gokwet gaat overleven. Vanaf naar verwachting 1 januari 2018, gaat namelijk de gokmarkt volledig open. Dat betekent dat buitenlandse partijen als Unibet, Leo Vegas en Mr. Green gaan jagen op de Nederlandse gokker. Voor buitenlandse loterijen is nog weinig plaats, maar door toedoen van Lottovate gaat daar snel verandering in komen.
Om de concurrentie het hoofd te kunnen bieden, zijn de Staatsloterij en de Lotto gefuseerd tot de Nederlandse Loterij. De Nederlandse Loterij komt straks ook met een eigen online casino. Net zoals andere partijen die nu al legaal opereren op de kansspelmarkt, zoals de Nationale Postcode Loterij. Op deze manier hoopt de Nationale Loterij stand te houden in het geweld dat ongetwijfeld los gaat barsten als de nieuwe gokwet van kracht is. Bronnen rondom de Nationale Loterij spreken tevens van een op handen zijnde verkoop van het staatsbedrijf. Het organiseren van loterijen is volgens politiek Den Haag niet langer een tak die de overheid uit zou moeten voeren.
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