Omzet Belgische Nationale Loterij loopt terug

BRUSSEL – De Nationale Loterij ziet haar omzet gestaag dalen.In 2015 is een omzet geboekt van € tegenover € in 2014. Een afname van 38 miljoen euro.

De afname komt vooral voor rekening van daling van het aantal abonnementen en de verkoop van loten in de verkooppunten bij dagbladhandelaren, tankstations en sigarettenzaakjes. De verkoop van loten bij verkooppunten maakt nog altijd 89% van de omzet uit, maar daalde in 2015 met 4,6 % ten opzichte van een jaar eerder.

Online verkoop loten neemt toe

Online verkoop van loten nam wel fors toe. Er werd maar liefst 17% meer omzet geboekt in de online lotenverkoop ten opzichte van een jaar eerder. Met een totale internetomzet van 114 miljoen euro is dat nog steeds een peulenschil in vergelijking met de verkoop in fysieke verkooppunten.

In 2014 was Euro Millions de loterij met de meeste omzet in België. In 2015 was dat – zoals in de jaren voor 2014 – de Lotto. Dankzij de twee trekkingen van de Super Lotto op vrijdag de 13e en de Surprise-trekkingen van de Lotto, heeft de Lotto de koppositie weer weten te heroveren op Euro Millions.

Lotto populairste loterij in België

De Lotto boekte een omzet van 431,5 miljoen euro. Hiermee is de Lotto goed voor 37% van de totale omzet van de Nationale Loterij. Euro Millions doet het net iets minder met 413,8 miljoen euro. Dit komt neer op 35% van de omzet van de lotto.

De krasloten van de Nationale Loterij leverden in 2015 een omzet van 220,1 miljoen euro op. Dit is 19% van de totale omzet van de Belgische Nationale Loterij.

Uitkeringspercentage 53%, gemiddelde prijs: € 9,33

In 2015 wonnen in totaal 66 miljoen spelers ’n prijs. In totaal werd er voor 616 miljoen aan prijzengeld uitgekeerd. Dat lijkt indrukwekkend, maar als we de rekenmachine pakken, komen we er achter dat de gemiddelde prijs € 9,33 bedraagt. Geen bedrag om over naar huis te schrijven.

616 miljoen prijzengeld betekent ook dat slechts 53% van de inleg van de spelers terecht is gekomen in de prijzenpot. Van de inleg werd 115 miljoen euro als monopolierente betaald aan de Belgische staat en ging 205 miljoen euro op aan allerlei projecten die worden ondersteund door de Nationale Loterij.

34 deelnemers aan de Lotto werden miljonair dankzij hun lot.Euro Millions zorgde in België voor twee miljonairs. Deze mensen mogen zich wel direct multimiljonair noemen, want ze wonnen respectievelijk 21 miljoen euro en 15 miljoen euro. Het kraslootje Win for Life leverde 32 keer de hoofdprijs op. Deze hoofdprijs betekent dat je de rest van je leven € 500, € 2.000 of € 5.000 per maand ontvangt.

Ambities voor 2016 en verder

In 2016 probeert de Nationale Loterij alle zeilen bij te zetten om te voorkomen dat de omzet verder inzakt. De concurrentie van buitenlandse loterijen is fors te noemen.

Mede daarom worden de openingstijden van het verkoopnetwerk verruimd. Je kunt vanaf 2016 voortaan elke dag van de week tussen 5 uur ’s ochtends en 12 uur ’s nachts loten kopen voor loterijen van de Nationale Loterij.

Het succes van de speciale trekkingen op vrijdag de 13e, smaakt naar meer. In 2016 is het schrikkeljaar en houdt de Lotto een speciale trekking op vrijdag 29 februari, de schrikkeldag.

Scooore – het sportweddenschappen spel van de Belgische Nationale Loterij – krijgt een nieuw deelnameformulier. Ook het gamma van krasloten wordt drastisch vernieuwd. Verder wordt er werk gemaakt van “Lottomatics”. Dit zijn automaten waar je loten op kunt kopen.

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