Lottoland ontvangt een boete van 190 duizend euro

Lottoland heeft van de Britse Kansspelautoriteit een boete ontvangen van 150 duizend Britse pond. Omgerekend is dit ongeveer 190 duizend euro. Lottoland ontvangt deze hoge boete in verband met misleidende reclames.

Volgens de United Kingdom Gambling Commission heeft Lottoland aan klanten onvoldoende duidelijk gemaakt dat je bij Lottoland geen loten koopt, maar een weddenschap op een loterij afsluit.

Lottoland heeft verklaard dat het de wijze les van de UK Gambling Commission in de oren heeft geknoopt. Voortaan zal Lottoland haar klanten niet meer voor de gek houden.

Lottoland: misleidende radio reclame

De boete is uitgedeeld in verband met een misleidende reclame op de Britse radio. Uit de radioreclame was niet op te maken dat deelnemers niet meedoen aan een loterij, maar enkel een weddenschap afsluiten op de uitkomst van deze loterij. In ons artikel over wedden op loterijen leggen we uit hoe dit precies werkt.

Volgens Lottoland zelf is de reclame niet misleidend. Lottoland spreekt in de reclame namelijk van “the first bet”. Dit betekent zoiets als de eerste keer wedden. Ook verwijst Lottoland in de reclame naar de algemene voorwaarden op haar website.

De radioreclame was voor de UK Gambling Commission reden om nader onderzoek te doen naar Lottoland.  Hierbij nam de UKGC niet enkel de radioreclames onder de loep, maar ook de website en internetadvertenties van Lottoland.

Conclusie: Lottoland misleidt klanten en potentiële klanten. Het is onvoldoende duidelijk dat Lottoland geen loten verkoop, maar een zogenaamde lotto bookmaker is. Ook anderen zelf verklaarde lotenverkopers zijn bij deze gewaarschuwd door de Britse Kansspelautoriteit.

Is Lottoland misleidend?

Op de website spreekt Lottoland enkel over “play” en niet over “bet”. Het heeft er dus alle schijn van dat je mee zou spelen met een loterij in plaats van dat je er een weddenschap op plaatst.

Onderaan de website, bij de kleine lettertjes staat geschreven:

This website is operated by Lottoland. Lottoland passes on Player’s Bets to EU Lotto, which is acting as a bookmaker. When placing Bets, Lottoland acts in the name and on behalf of the Player.

Britten die naar de website gaan, krijgen wat anders te zien. Hier “bet” je in plaats van dat er staat “play. Ook zien de kleine lettertjes er net even anders uit.

Er staat namelijk:

This website is operated by Lottoland. Lottoland passes on Customer’s Bets to EU Lotto, which is acting as a bookmaker. When placing Bets, Lottoland acts in the name and on behalf of the Customer. 

Lottoland is not an official lottery operator and does not buy any lottery tickets on your behalf. Instead, Lottoland allows you to make bets on different lotteries. If you win any bets, then you get paid directly by Lottoland and not the official lottery operator. Lottoland pays you the same prize money — including the Jackpot amount — that any operator pay for their lottery draws. 

Een ‘player’ heeft opeens een ‘customer’. Ook is er een duidelijk beschrijving toegevoegd waaruit blijkt dat je kunt wedden op loterijen en dat het niet gaat om het online kopen van loten voor buitenlandse loterijen.


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